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The Deal Amazon has announced an agreement with the National Basketball Association (NBA), according to which new artificial intelligence (AI) capabilities developed by AWS over the course of their partnership will be instituted in: All aspects of media production and distribution Private, client-, and fan-based services Team personnel operations at...

The New York Mets are providing fans with a delicious new reason to get to Citi Field early this season. In an effort to mix America’s pastime with 21st-century tech, the team is rolling out interactive photo booths around the stadium powered by ChatGPT. This inventive new feature is poised...

In a move that is set to revolutionise the relationship between sport and tech, the Premier League has unveiled a strategic five-year partnership with computing behemoth Microsoft, designed to harness AI to alter every dimension of the football business. From transforming the way fans engage with their favorite clubs to...