Pinterest is taking a big step to give users more control over what they see. With the rise of AI-generated content—sometimes called “AI slop”—the platform is introducing new tools that let users limit this type of content in their feeds. The goal? To keep Pinterest a place for authentic inspiration and creativity.
What Is ‘AI Slop’?
Over the past few months, many Pinterest users have noticed more AI-generated images popping up in their feeds. While these visuals can be striking, they often lack the originality and subtle creativity of human-made content. This has left some users feeling that Pinterest’s unique charm is being diluted by algorithmically created images.
According to Pinterest, studies suggest AI-generated content now makes up about 57% of all online material, showing just how fast AI is reshaping digital media.
Meet the ‘Tuner’ Tool
To give users more control, Pinterest has rolled out the “tuner” feature. Here’s what it does:
- Accessible in the “Refine your recommendations” section of settings.
- Allows users to adjust how much AI-generated content appears in specific categories like beauty, art, fashion, and home décor.
- Pinterest plans to expand category options based on user feedback.
This tool helps users personalize their feeds, so they see more of what they love and less AI content they don’t.
Enhanced AI Labels for Transparency
Alongside the tuner, Pinterest is improving its AI labeling system.
- Content altered by AI is now more clearly marked with “AI modified” labels.
- Users can easily distinguish human-made content from AI-generated material.
- This added transparency allows for more informed browsing decisions.
User Feedback and Real-Time Customization
Pinterest values user input and wants to make content more customizable:
- Users can tap the three-dot menu on any Pin.
- From there, they can adjust content preferences directly in the feed.
- This allows for real-time feed personalization, giving users a tailored experience every time they scroll.
Availability and Future Plans
The new AI control tools are currently live on Pinterest’s website and Android app, with iOS support coming soon. Pinterest emphasizes that these features are part of a larger commitment to user-centric development, with plans to evolve based on community feedback and emerging trends.
Balancing AI Innovation with Authentic Inspiration
Pinterest’s updates reflect a broader industry push to balance AI innovation with authentic user experiences. By giving users control over AI-generated content, the platform aims to retain its identity as a hub for genuine inspiration while embracing the benefits of AI technology.
At its core, this move underscores the importance of user control in shaping online spaces, ensuring platforms respond to the needs and preferences of their communities.
