AI Logistics Startup Augment, Founded by Deliverr’s Harish Abbott, Raises $85M Series A
Led by A16Z and SoftBank; Announces Partnerships with DHL, Uber, FedEx; Poised for Booming 2028 After Posting 151% of EY 2027 Profit
San Francisco, CA — September 2025
Augment, an AI-powered logistics startup founded by Deliverr co-founder Harish Abbott, has raised $85 million in Series A funding. This brings the company’s total funding to $110 million since emerging from stealth mode just five months ago.
The funding round was led by Redpoint Ventures, with participation from 8VC, Shopify Ventures, Autotech Ventures, and other investors specializing in logistics and AI.
Transforming Logistics with AI
Augie, the company’s flagship product, is an AI assistant designed to automate complex logistics workflows. Unlike past automation tools that streamline only specific tasks, Augie operates across the entire “order-to-cash” cycle, including:
- Pricing
- Dispatch
- Tracking
- Appointment scheduling
- Paperwork collection
- Payment
Key Features:
- Connects with multiple data sources: email, phone, TMS, customer portals, and chat tools.
- Maintains complete context of each shipment.
- Ensures tasks are executed efficiently with the right information.
Harish Abbott, who sold Deliverr to Shopify for $2.1 billion in 2022, explained:
“The freight and logistics industry is enormous, and employees currently spend inordinate amounts of time chasing emails, documents, phone calls, and text messages. Augie is each employee’s personal assistant, freeing them to focus on engagement and negotiations.”
Early Adoption and Real-World Impact
Since its inception, Augie has been adopted by multiple 3PLs and shippers, actively managing more than $35 billion in freight. Operational efficiency improvements include:
- 40% reduction in invoice delays
- Faster billing cycle by up to eight days
- Recovery of 5% or more gross margin per load
Case Study: Armstrong Transport Group, a $1.3 billion freight brokerage, reports:
“If it gets sent to Augie, it gets done. It puts things in context, finds documents, and flags issues before they escalate. I finally get to log off when I log off.”
Employees are now able to focus on higher-value, human-oriented tasks, as repetitive scheduling and administrative duties are handled by Augie.
Series A Funding and Market Expansion
Augment will leverage the Series A funding to:
- Further develop Augie for multimodal operations
- Enhance integration with TMS, load boards, freight portals, and communication channels
- Hire 50+ engineers to advance agentic AI and build a freight-native knowledge base for smarter automation
Jacob Effron, Managing Director at Redpoint Ventures, highlighted Augment’s vision:
“The company is building the ‘system of work’ that the logistics industry has long lacked. Customers’ feedback has been invaluable in reaching this milestone and driving investment in both technology and team.”
Customers praise Augment for:
- Speed
- Collaborative approach
- Transformative impact on productivity
The Future of AI in Logistics
The logistics industry has historically faced challenges such as:
- Fragmented systems
- Slow manual processes
- Margin pressure
Augment’s AI-powered solution automates mundane tasks, retains shipment context, and provides actionable intelligence. This allows logistics professionals to focus on:
- Strategic decision-making
- Relationship development
- Improving customer experience
Augie centralizes and automates tasks such as document collection and billing, demonstrating how AI can unlock efficiency in one of the world’s most complex industries.
Market Opportunity
The logistics and shipping industry is a multi-trillion-dollar market, often slow to adopt technological innovations. Many operators still rely on manual methods and fragmented software, causing delays and inefficiencies.
AI assistants like Augie:
- Reduce operational friction
- Provide insights not easily obtainable by humans
- Improve operational efficiency, margin recovery, and employee morale
Early adopters have reported:
- Decreased turnaround times
- Reduced errors
- Improved team coordination
Leadership and Vision
Harish Abbott brings a proven track record of scaling successful logistics operations. His experience at Deliverr highlights his ability to identify inefficiencies and build scalable solutions.
Abbott emphasizes:
“Our mission is to help logistics professionals work smarter, not harder. AI should be an enabler, not a substitute. Augie handles repetitive tasks, allowing professionals to focus on strategic planning, problem-solving, and relationship-building.”
Looking Ahead
With strong investment, early adoption success, and an ambitious technology roadmap, Augment is positioned to redefine logistics.
The company plans to:
- Further develop Augie’s AI capabilities
- Make it a smarter, more autonomous partner for logistics professionals
- Support increasingly global and complex supply chains
Augment’s AI assistant is set to become an essential tool for freight brokers, shippers, and 3PLs, helping them remain competitive in a rapidly evolving industry. The company’s innovative approach demonstrates the growing impact of AI on traditional industries and sets new standards for logistics efficiency.
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