archivePew Research

Chart showing decline in search clicks due to Google AI Overviews based on Pew Research findings
AIArticlesArtificial Intelligence

Pew: Searchers with AI Devices Click Less on Google Search Results

A sharp minority, 14%, clicked an answer provided by a device after a Q&A session. In what should be more of a validation than a surprise for many publishers, new research from the Pew Research Center has confirmed what content creators and marketers have feared since Google launched its AI...