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AI-powered DirecTV screensaver displaying shoppable products in a living room
AIArtificial IntelligenceIn the News

DirecTV’s AI Screensaver Ads Are Changing How We Shop From Home

In a bold new move, DirecTV is blending entertainment and shopping in a way we’ve never seen before. Soon, viewers’ screensavers will feature AI-powered images that showcase products you can actually buy—from clothing to home furnishings—all without leaving your living room. This innovation turns passive TV watching into an interactive...