archiveAI advertising

Paris, France – October 14, 2025 France’s advertising powerhouse, Publicis Groupe, has just upped its 2025 growth forecast, highlighting the growing influence of artificial intelligence (AI) on its business. The company now expects organic growth of 5% to 5.5%, an increase from the previous estimate of nearly 5%, following a...

Meta in Unfamiliar TerritoryIn a surprising twist underscoring the shifting sands of the tech landscape, it has been reported that Meta Platforms is in early talks with Google Cloud to use Google’s Gemini AI models for its ad operations. Under the potential partnership, Meta would share user data with an...

OpenAI is one of the leading artificial intelligence companies in the world, and it’s taking a bold step in both monetizing its popular ChatGPT platform and expanding its AI infrastructure with an ambitious project called Stargate. New information from industry insiders suggests that the company is now actively looking for...

In a bold move to bring artificial intelligence into the heart of its e-commerce business, Amazon is rolling out new tools designed to allow companies to create more intelligent, personalized ads that can be quickly and easily developed on its platform. This initiative marks a major departure from the traditional...

If one of the worst things the internet has brought us is “fake news”, then the possibility of genuine fake videos can’t be far behind. In a daring decision that highlights the increasing role artificial intelligence plays in daily life, Vodafone has released a brand-new advertising campaign with an influencer...